The Evolution of Event Caddie

Event Caddie and Driving Sales have been a key driver in the event management and gifting industry over the past 20 years. Both companies were founded by Neil Williams and directed by Sue Williams. This blog is an insight into Event Caddie’s journey and why we are an established leading supplier in the industry.

A Message from the Founder

‘22 years ago, I had a back operation which meant I had to change my career in retail management. At the time my hobbies were golf and running an online golf directory website called Goinggoinggolf. I started Driving Sales Ltd in 2004, which was originally helping golf courses connect with local businesses through sponsorship. Event Caddie became a trading name supplying the corporate market with embroidered and printed golf gifts and clothing. Starting the business gave me a new direction and helped me with my recovery and my mental health.

I’m passionate about delivering the best customer service, and my experience in retail helps me visualise the company through the website.’ – Neil.

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