From a Personal Turning Point to the UK’s Leading Golf Event Partner

Event Caddie’s journey began with a personal challenge that became a passion-driven mission. After a back operation ended his career in retail management, founder Neil Williams sought a new direction. Golf had always been part of Neil’s life, alongside running an online golf directory, GoingGoingGolf. This blend of passion and expertise laid the foundation for what would become Event Caddie and its sister company, Driving Sales Ltd.

“Starting the business gave me a new direction and helped me with my recovery and mental health. My experience in retail has shaped how we run the company — every customer touchpoint matters.”
— Neil Williams, Founder

Early Years & Growth

2004 – Driving Sales Ltd
Helping golf clubs connect with local businesses through sponsorship. Early success led to our first major corporate client: Wilson Staff.
2007 – Event Caddie is Born
Specialising in custom golf merchandise, Event Caddie focused on printed golf balls, branded golf gifts, embroidered clothing, and caddie bibs. We quickly became the go-to supplier for corporate golf days and tournaments.
2009 – European Expansion
Our products began shipping across Europe, allowing us to support a wider range of corporate and club clients.
2019 – First Showroom Opens
A physical presence in Kidderminster gave clients the opportunity to see and experience our products firsthand.

Today, we continue to supply world-class venues and events, proudly recognised as Titleist’s #1 Corporate Partner in the UK.

The Event Caddie Team

From two founders Neil and Sue, working from home to a growing team of specialists, our culture is built on:

• * Expert craftsmanship and attention to detail
• * Friendly, knowledgeable customer service
• * Reliable delivery and quality control
• * Creative solutions for golf events of all sizes

Every team member shares our passion for golf and commitment to making every event exceptional.

Our Mission & Vision

Mission: To be the ultimate partner for creating unforgettable golf events, delivering premium golf merchandise, gifts, and tournament branding — trusted for quality, service, and global golf partnerships.

Our future goals include:

• * Expanding internationally
• * Continuing to innovate in golf event merchandise and branding
• * Supporting sustainability initiatives
• * Growing partnerships with clubs, charities, and junior golf programs

“We aim to elevate golf events, strengthen global partnerships, and help the world become more sustainable — one event at a time.”
— Neil Williams, Founder

Community & Industry Impact

Event Caddie is proud to give back to the golf community:

• * Sponsoring LPGA caddies
• * Supporting junior golf development
• * Partnering with charities for fundraising tournaments
• * Offering advice, guides, and resources to golf event organisers

Take some time to read through our information pages to find all the information you need about doing business with Event Caddie.

Ready to elevate your golf event?

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